hang it
Interakting launches new multi-lingual website for global hanger and packaging supplier Braiform
OXFORD, 28 July 2008 - Interakting™, the specialist digital agency and online marketing consultancy, has just announced the launch of global garment hanger and packaging manufacturer, Braiform's new multi-lingual corporate website following the company’s worldwide restructuring of its Plasti-form, Braitrim and Spotless Plastics garment hanger and packaging businesses.
The new content-managed website has been designed and built by the Oxford-based Interakting team to underpin Braiform’s new branding and provides a comprehensive product catalogue making it easier for high street retailers and garment manufacturers to select the right product for their needs. It also incorporates access to eBiz, Braiform’s online order management system.
A key aspect of Braiform’s branding is to reflect the company’s global logistics operation and the new content-managed site is fully multilingual including Chinese.
The Interakting team has worked closely with its client and the creative treatment emphasises Braiform’s strong environmental credentials.
Key features of the new Braiform site include:
- An easy-to-use low maintenance CMS platform, using EPiServer
- Full multilingual capability – English, German, Swedish, Dutch, Chinese (traditional and simple) and Polish
- Emphasis on company’s commitment to hanger reuse
- Access to Braiform’s global e-Biz logistics system
As well as delivering the new corporate identity and improved functionality for site visitors, Interakting has built the new site on the EPiServer CMS platform. EPiServer was chosen for it’s ease of implementation and use; reducing project roll-out timescales and minimising ongoing maintenance costs by allowing the Braiform team total flexibility when creating new and editing existing site content.
Patrick O’Byrne, Braiform’s International CTO, said “The Interakting team have worked with us for many years and built the web-based logistics platform that underpins our operations so they really understand our business. It was therefore logical that they would be the best people to help us build a key element the of the new Braiform brand. We greatly value what Interakting contributes and fully recognise the part they play in our continued success.”
“The synergy we have developed through our long standing relationship with Braiform, allowed us to fully meet their requirements both creatively and technically and also within a very tight timescales,” said Alan Bartlett, head of client services at Interakting. “We particularly enjoyed the creative challenge of helping them present their products to a worldwide audience in a fresh and engaging way. As always, it’s a real pleasure working with the Braiform team.”
The new Braiform website is now live at www.braiform.com and the Braiform team are delighted by the reaction to the new site.